Sara Nozkova_500.jpg


Mobility Lead at

Kista Science City AB in Stockholm

Tell us about your first encounter with artificial intelligence (AI)?

I would say I must have encountered AI in movies when I was younger. Besides that, the real encounter was a couple of years ago when my twin brother joined an AI start-up company and started to share with me all the mind-blowing things they do with AI every day.


What is your competence within the field of AI? 

My portfolio includes for example connected and autonomous vehicles (CAV) and drones which are capable of sensing its environment and moving safely with little or no human input. We test and develop how these can, with help of AI and connectivity, respond quickly to real-word data points generated from different sensors once they hit the city streets.


Why did you develop an interest in AI? 

I have always been fascinated with the future of our cities, especially the way we will move in the future and how different modes of transportation will become aware of its surrounding by perceiving and then acting on the information through the autonomous control systems to make our lives easier.


Can you recommend a relevant book or film about AI? 

AI Superpowers : China, Silicon Valley, and the New World Order by Kai-Fu Lee; The AI Does Not Hate You : Superintelligence, Rationality and the Race to Save the World by Tom Chivers; and for fans of the automotive industry Self-Driving Cars: "The Mother of All AI Projects": Practical Advances in Artificial Intelligence by Dr. Lance B. Eliot.


Why should we, or should we not, be afraid of AI? 

I guess one of the most widespread fears of AI is what it’s potentially capable of if handled inappropriately. We all see a recurring theme in movies and science fiction with AI systems that go terribly wrong. And it is natural for us as humans to generally fear the unknown, including everything from the negative effect of AI on certain jobs, AI ending up in the wrong hands, to pronouncements that whoever leads the advancement of AI is going to be one of the top rulers of the world and super intelligence beyond our imagination. I think all of these fears boil down to the fact that we just don’t know where AI is going and how soon it will take us to get there. Nonetheless, in the past whenever our society has faced a major shift due to technological advances, humans have developed and adapted right along with it. Therefore, the best way to predict the future is to create it, and this could not be more true when speaking of AI.


Which field, in your opinion, has the most to benefit from AI – and why? 

AI is a critical technology required to realize autonomous driving in the cities. Autonomous vehicles from city buses to drones will require safe, secure, and highly responsive solutions which need to be able to make split-second decisions. For them to be truly capable of driving autonomously, today an extensive amount of training must be undertaken for the AI network to understand how to see, what it’s seeing, and make the right decisions in any imaginable traffic situation. As driverless vehicles gradually reach increasing levels of autonomy, the importance of memory technologies and AI, both from a safety and performance perspective, become of great importance to meet the safety concerns, which are understandably of utmost concern with autonomous vehicles.


How should the use of AI develop in the future?

I think the future world of AI will most likely have much greater impact in a much different way than what we might be assuming today. Hence, it is of outmost importance to make sure different parts of society are included in the development in the upcoming years, focusing on the real needs and problems that can be mitigated or solved with the help of this technology.


Why should participants tune in during AI+? 

Because there is always something new to learn about AI.. 😊

Sara Nozkova is a speaker at the AI+ virtual conference 2020.

The AI+ conference is made by:

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